Us online dating market size

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Two thirds of online daters—66%—tell us that they have gone on a date with someone they met through a dating site or dating app.

That is a substantial increase from the 43% of online daters who had actually progressed to the date stage when we first asked this question in 2005.

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Some 22% of online daters have asked someone to help them create or review their profile.But it still means that one-third of online daters have not yet met up in real life with someone they initially found on an online dating site.One-in-five online daters have asked someone else to help them with their profile. Just ask Mark Brooks, who has worked in and around the industry for two decades. It's estimated that 15% of Americans have used dating websites or apps, with numbers expected to rise in the next many years. Marketers have played a huge role in helping this industry grow from simple online personals to complex platforms with millions of users. New innovations and a growing user base now give marketers more data than ever to play with in online dating. No website has found the magic method of creating a love connection.

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